Finding the best moment to post on instagram can be tricky. It depends on your industry, your audience’s time zone and the type of content you post.
Instagram posts that receive high initial engagement are rewarded by the algorithm and shown to more users. For this reason, it’s important to post during the workweek when your audience is checking their feeds during lunch breaks or while commuting home.
1. Monday to Friday
There is no definitive answer to this question as it will vary depending on your audience, industry and account type. That said, there are some days that tend to perform better than others. In general, Instagram users are more active during the weekdays than on weekends. The best times to post on Instagram are in the morning and evening, when most people check their accounts.
For example, schools and universities have high engagement opportunities on Tuesdays from 11 a.m. to 1 p.m. and Thursdays from 9 a.m. to 3 p.m.
Fridays are also good days to post, as people are excited about the weekend and will be checking their feeds during work breaks. Also, 5 pm is a great time to catch people as they wind down their workdays and head home.
It is important to understand your audience when choosing the best times to post on Instagram. For example, the same time may not be optimal for a meme page and for an influencer, as they have very different audiences. You can find out when your audience is most active on Instagram by using analytics tools. Instagram provides this information to users with a business profile. You can also use free third-party tools to analyze your Instagram performance. These tools will provide you with detailed data, such as how many likes and comments your posts receive and how much reach they have.
2. Saturday to Sunday
During weekends, people are busy with their personal and family life and they do not check Instagram as much. This is why posting on the weekends might not bring you as much results. However, the weekend is not a day to ignore as you can still reach a good number of followers. Posting during 10 AM to 2 PM on Sunday is a great time to engage your audience. It is the end of the week and most people are catching up on their sleep, doing chores or just hanging out with their person.
While most of the times mentioned in this article are averages, it is essential for marketers to know what works best for their specific industries and audiences. This will help them plan their social media strategy accordingly. It also helps them understand what type of content to share and when.
IT brands usually experience higher engagement on Mondays and Tuesdays when their audiences are just waking up and starting their workday, as well as during evenings when they are on their lunch breaks or scrolling through their phones after finishing their work for the day. Reels, which are videos that feature your brand’s products and services, are a popular way to drive more traffic to your account and attract new followers.
Reels are a great way to promote your business and increase brand awareness, especially with the popularity of Instagram Stories. Use this opportunity to show off your products and services in the most creative way possible.
3. Wednesday to Friday
Many companies are focused on finding the best time to post on Instagram in order to maximize engagement. However, it’s important to remember that every business has a unique audience and the best times may vary depending on the location of your customers or your industry niche. The first thing to consider is your target audience’s time zone. The continental United States is split into four different time zones, and people’s daily routines and lifestyles can differ greatly by region.
In general, the best time to post on Instagram is in the morning when people are waking up and checking their phones, during lunch hours when they are browsing social media on their break, and in the evenings when they are scrolling before going to bed. However, it’s also important to experiment with posting times and days of the week to see what works best for your specific audience and business.
For travel and tourism brands, SproutSocial found that the best times to post on Instagram were Tuesdays from 10 a.m. to 12 p.m. and Wednesdays from 9 a.m. to 11 a.m. The hospitality industry sees moderate engagement on Instagram posts throughout the afternoon and into the evening as people are planning their weekends. Technology brands, on the other hand, experience a spike in engagement on their posts around 7 a.m. as people are getting ready for work and checking their phones to get the latest news.
4. Saturday to Sunday
While general peak times can help guide your Instagram marketing, it’s important to consider patterns specific to your industry. For example, if your business uses Reels to showcase your products or services, it’s best to post them during times when your audience is most likely engaging with similar content. This will ensure you get the most out of your Reels’ reach and visibility on Instagram.
For example, if you’re a food or beverage brand, it makes sense to post your content during the lunchtime hours. This is when many people take a break from work and check their social media accounts, and it’s a great opportunity to catch their attention. On the other hand, if you’re a fashion brand, you might want to post your content at night or during the weekend.
Using Instagram to promote your brand or product is a powerful way to connect with potential customers and drive engagement. By targeting the right time frames, you can create Instagram posts that perform well above your average. However, the optimal posting time for your business can change depending on your industry and time zone, so it’s important to keep testing and optimizing your strategy. By experimenting with different times, you’ll be able to find the perfect time frame for your Instagram posts.
